What you should keep in mind when starting a business on Shopify

 

Over the past years, large numbers of businesses have been moving to the world of hosted e-commerce platforms. For many entrepreneurs, Shopify is the affordable platform to use for building their online retail business. But how do you make your online store a success? Here are four things you should keep in mind when starting a business on Shopify.

Understanding your customers behaviour

Your customers are the reason of your trade, without customers, there is little business left. It is therefore vital that you know your target audience. Whether they are teenagers, working professionals or amateur athletes, you need to understand them, know what they want and how they wish to perceive your message.

When you start your business on Shopify, you need to know more though. Knowing your target audience is not enough, you need to understand the behaviour of your customers too. Customer behaviour will tell you what should be displayed, promoted or sold. Understanding this behaviour will give your direction where to go and will orient you to whatever activity you need to have in your shop. At Digital Takeout we build in the analytics to help you understand the behaviour of your customers. 

Hotjar is a great tool to learn how potential customers behave on your website.

Hotjar is a great tool to learn how potential customers behave on your website.


Brand design

Your brand is the identity of the company, your trademark. It encompasses the message you want to convey and how to represent that message. The name, logo design and graphics (such as colour schemes) will have to align to support the message you want to get across. In the online retail, the brand design is even more important; it is what will attract customers. With the ease of building online businesses, the competition is fierce. Your design is the first thing that sets you apart from other online retail businesses. Consider your brand design the user experience of your potential customers. If potential customers are attracted to your design, they are more likely to check out your Shopify environment. Since brand design is so vital and complex at the same time, we at Digital Takeout offer this service. Our experience will help you in building a strong brand design that boost your business.

Sales channels

Numerous Sales Channels are build into Shopify like Facebook, Instagram, Amazon and much more.

Numerous Sales Channels are build into Shopify like Facebook, Instagram, Amazon and much more.

Out of the 13 types of sales channels, e-commerce might be the most used and known sales channel at the moment. Even though your Shopify business also operates in the e-commerce domain, other sales channels can be used as well to reach your (target) audience and engage with your customers. Building solid sales funnels, using the right mix of sales channels, will not only attract potential customers to your brand, it will also create more engagement with your customers and increase sales. Depending on what you want to sell in your Shopify business, one or more sales channels can advance activity on your Shopify business.

Social Media

Aside from funny cat videos, social media is increasingly used to promote businesses and create engagement with potential customers. LinkedIn can grow your professional network, Instagram can be used to great a broad audience, and on Facebook communities can be built to support your brand identity by sharing best practices, learnings and success stories. When starting your online business on Shopify take a moment to consider how social media can support your retail business and which platform might boost your Shopify business. 

Do you want to know more about building your business on Shopify and how to prepare? Check out our Services page or reach out via Contact.

 
Hannah Zoet